Building personalized, high-impact customer relationships requires insight into individual customer journeys and preferences. Traditional analytics only offer a surface-level view of visitor behavior, but with WebVisitID’s advanced Website Identity Resolution capabilities, B2B and B2C brands can go deeper—identifying who each visitor is, even at an individual level.

Turn anonymous traffic into qualified leads by identifying visitors at each stage of their journey and engaging them with relevant, timely messaging.

Make data-driven decisions by understanding which channels drive the most valuable traffic, refining your marketing spend based on insights from real visitor behavior.

Equip your sales team with valuable insights on website visitors, allowing them to prioritize outreach to leads who are actively researching your products or services.

WebVisitID can help B2C companies obtain the personal email addresses of website visitors (when compliant with privacy regulations), creating a direct link to consumers who may not have completed a purchase. This allows brands to retarget these individuals with personalized follow-up campaigns, newsletters, or promotional offers—reaching them right in their inboxes with messages tailored to their specific interests.

By identifying individual visitors and understanding their browsing behaviors, WebVisitID enables B2C companies to create personalized customer journeys. For instance, if a visitor has viewed a product multiple times without purchasing, WebVisitID can trigger a follow-up email with a targeted discount, nudging them toward a conversion.

Knowing who visits your site allows you to follow up with tailored offers, promotions, or content, ultimately improving conversion rates. With WebVisitID, B2C marketers can allocate budgets more efficiently by focusing resources on high-value visitors, enhancing the ROI of each marketing campaign.